News and Ideas

Newness at Kelkay: Laying foundations for growth

We’re proud to highlight our new products, reduced lead time and updated merchandising solutions in our journey to become every retailer’s partner of choice.

New product development

Several new introductions are joining the Kelkay line-up, developed after a significant period of consultation between retailers and internal product teams at Kelkay and AMES UK, who are dedicated to innovating products that add value for retailers and users alike.

We’re keeping the details under wraps until their debut at Glee, but expect to see two new aggregate products and a brand new line of paving launching soon.

Whether filling a gap in the overall portfolio or adding variety to an existing product hierarchy, retailers can trust that the latest Kelkay offering will fulfil needs in a retail setting, and meet the requirements of discerning shoppers.

5 day lead time

We’ve been busy understanding how to truly add value for our retailers so to support the growth of the Kelkay product portfolio, we’ve also worked on development on the customer support side. That translates as reduced lead times – down to just 5 days – to ensure stock is available, and on the shopfloor throughout peak times.

Our unmatched merchandising service is of course still available: place an order with your sales manager and our team will deliver, unload and merchandise it for you.

Hard working merchandising

On a busy shop floor, we know that point of sale assets have to work just as hard as the products, so expect to see new and updated merchandising solutions.

We’ve created inspirational displays that lend themselves to theatre moments, plus updated merchandising material designed to drive up average basket spend and increase consumer confidence.

A key highlight for season 24 will be the new multi-product merchandiser combining horti grits from the Kelkay Horticultural collection with Apta pots and plants to create the ultimate in cross-merchandising excellence.

Visit us at Glee

Our brand new products are set to launch for season 24, and you’ll be able to have the first look when you visit Kelkay at Glee 2023 at Birmingham NEC– you’ll find us on the AMES UK company stand: 6C40 – F41, Hall 8-20. Get your ticket here and book a visit with the Kelkay team.

If you’re a Kelkay retailer, don’t forget you can access the Kelkay Trade Portal at any time for product and merchandising support and assets.

Not a Kelkay retailer but ready to join us? Register your interest today and a member of the team will be in touch.